Beam Inc, parent company of the brand Kamchatka Vodka, has recently announced that they will be reformulating the once top selling vodka into what can only be described as a syrupy-like schnapps. I am not from Ohio, but a small Western New York community where Kamchatka is not just another low cost well vodka, but a choice of style. Here are some stats for the No. 1 selling liquor in Ohio: 2011 - Kamchatka - 401,148 gallons 2010 - Kamchatka - 407,277 gallons 2009 - Kamchatka - 400,787 gallons 2008 - Kamchatka - 380,465 gallons 2007 - Kamchatka - 2006 - Kamchatka - 367,511 gallons I could keep going, but I think you get the picture. Not only is this brand the number one seller year after year, but its production shows a general trend upwards. Bear in mind that this is in general liquor sales, not just Beam Inc brands. It baffles my mind that Beam Inc would take their number one selling value brand, and reformulate it into something that will utterly kill the line. What you need to do Beam Inc, is try your little experiment on your Wolfschmidt line, and leave your hottest seller to continue to grow.