Rothy’s biggest fans are addicted to the product, anxiously awaiting new releases to share, compare, and photograph from every angle. Even greater however is the devotion to the silhouette. It’s the shape, the fit, the comfort, the look, the colorways and patterns. All of it.

The Loafer is a silhouette that’s beloved by many. It’s casual enough to dress down and wear day-to day, even on camping trips (bonus: washability!). It’s nice enough to wear to a business-casual office environment. The versatile Loafer is just plain perfect.

As the past year has gone by, Rothy’s has sadly neglected our sweet OG and recently attempted to replace it completely with a wide, long, pointed shoe that many find to be unflattering, unattractive, and downright never-going-to-happen. New colors have arrived in the new shape, but the original loafer’s been cut down to 4 dull basics plus one pattern. This bait-and-switch has been absolutely baffling, especially as a pointed loafer shape has never been a popular one. It’s absolutely dizzying meanwhile to think of all the money that would’ve been spent on a loafer in Picnic, Riviera Stripe, Python, Tropical Punch, Dragonfruit, Periwinkle, etc.

It’s heartbreaking to see the most universally desired colorways released in a silhouette that isn’t favored by the majority when so many have asked repeatedly for The Loafer to receive such attention. Many devoted customers have stopped purchasing altogether because The Loafer was their favorite silhouette and they feel robbed and unheard, or in some cases, it was their only silhouette and they’ve been essentially rejected as customers.

It seems that Rothy’s doesn’t realize that OG Loafer fans and almond loafer fans are two different consumers. Those who love OG’s tend to be casually pulled-together with classic style, fans of clothing items and accessories they can come back to time and again. Fans of the almond are perhaps trendier, fashion risk-takers. Is it really necessary to make a choice between these two archetypes when both can be easily satisfied? Both seem to fit not only Rothy’s target demographic but the brand aesthetic quite well. In fact, most consumers can’t even be placed neatly into one of these boxes but may shift depending on the day, the event, mood, etc. It’s that ability to also shift to meet us where we’re are at any given time that keeps Rothy’s fan coming back for more. We never know what we’re going to get with each release. However, we appreciate that collections themselves may veer toward the classic or what’s trendy but that silhouettes cover both.

Rothy’s, please see the error of your ways and find it in your heart to keep our love for The Loafer alive in upcoming releases! Please, please, please don’t kill off one of our great silhouette loves with boring, drab colorways and devotion of all of your attention toward fixing what was never broken. We are your largest customer base and WE ARE DEMANDING TO BE HEARD. We want new OG loafers in fun, interesting shades and patterns. There is room at the table for all of us!

#savetheloaf