Remove/BAN the Sheba Cat Food Commercial with injured kid

This commercial is the worst form of commercial stupidity I have witnessed in a long time. If this is the best your advertising department can come up with, they need to be fired and replaced with humans who have more compassion for children than for a cat.

Terrible message. Ignoring an injured child calling out for help to spend more time with the cat. There has to be a better way to sell cat food!

I understand that people may think this is funny but in reality it is subtly promoting child neglect and tells people that pets are more important than children. The kid may not have broken his leg but it wouldn't have taken the mom much effort to get off her lazy butt and make sure her child was ok..

The commercial is shameful

Screw that neglectful, lazy "mom". And the overindulged cat would eat her given the chance. Infuriating ad. I'd adopt a cat just so I WOULD NOT ever feed it Sheba!

Take it off the air not right child neglect

Very disturbing and wrong and neglected the kid if not I'm going to sue

Complaint about the sheba commercial airing with the bleeding kid

I HATE THIS COMMERCIAL!! THIS IS GLORIFYING CHILD NEGLIGENCE. TERRIBLE COMMERCIAL!$

I think this horrible how a mother thinks more of her cat than her son. This commercial doesn't send a very good example to parents or children.

I think this is terrible how the mother thinks more of her cat than her son.

Commercial is very disturbing. The mere thought that her cat is far more important than an injured child is disgusting and glorifying child abuse.

Horrible commercial

It is the one commercial that ruins my mood ..I will let my cats starve before I let them eat that food ..so pathetic and she's like a cat molester rubbing on it while her kid bleeds worst commercial ever aired hands down ...smfh

This is a terrible commercial!! This woman has no concern for her injured child and shouldn’t have ever had children. Whoever thought this was a good message needs to be fired!

I can’t believe this made it all the way through production. Who approved this disaster?

Awful, disgusting…I won’t buy Sheba because of this commercial.

Disgusting ad

Neglecting your child is NEVER ok. I can't believe I'm still seeing this!!

The lazy women on the couch should be ashamed of herself just goes to show people will do anything for money