Remove/BAN the Sheba Cat Food Commercial with injured kid

The commercial is offensive to mother's who take care of there children and the commercial is soooo irresponsible and ignorant get a better understanding of family and mother's and their children.

It is child abuse in plain site.

Child abuse is okay if you buy sheba cat food

She doesn't know if he has a small cut or he's got a huge bleed she's too busy feeding the cat and loving on it. I hate this commercial

Just a ridiculous commercial on so many levels. How does this sell cat food? I’m more apt to never buy Sheba. Marketing person should be fired.

This size completely goes against everything I believe in parent taking care of their children. It is insidious that this woman is ignoring her child in order to take care of her cat, who is laying on her shoulder and seemingly she is taking complete attention to this cat over her child. I have a cat that I love and if I had a child in my home, that child would take precedence over my cat. What is wrong with Sheab Cat food that They would allow this commercial. They need to take this commercial off the air now

This commercial makes me so upset! Neglectful behavior

Please take this off the air!

This is an atrocious example of child neglect! Is that something your company wishes to promote?

This is the worst commercial the mother should be reported to child services for neglect of her child instead of feeding the stupid cat! Remove this commercial!

For someone raised by a neglectful, selfish and self-centered whose identity is actually better represented by the name for a female of that other pet species specifically makes me ill to stomach and angers me to the point of setting off a cursing session at the TV like a crazy person. But even from an ordinary person’s more generalized perspective (I.e., those less fortunate [meant to be facetious] than we who had such special kinds of people represented by this mom character in the commercial shat us out into this cold, cruel world and then continue said shatting, switching from out to on, thereafter), this still has to make people ask what idiot thought this commercial was a winner. Of course, even worse now is seeing this commercial come back for a second and a third run cycle, meaning my spurious attempts to maintain a positive opinion of my fellow man (and woman) is a lost cause — because that tends to show there are huge #s of jackasses out there still, always and forever.

I absolutely hate this add. Promotes terrible parenting.

I agree, this is the worst commercial I've ever seen. How can they glorify child abuse and sleep at night?

I would never buy Sheba cat food because of this horrible commercial.

Dumbest I have ever seen, that mom don't need a child she needs cat emporium.

How can you play this ad. I love cats - But children too. Please take down this ad that offends on so many levels.

I completely agree that this commercial promotes child negligence. It should never be aired again.

She cares more about that cat than she does her injured child it should be taken down you need to think about how you promote your product

Moms should face jail time if they are not MOMMA BEAR 100%!

Horrific. I'd protest this brand of cat food and never consider buying it if I owned a feline.