The network has confirmed that the advertisement will be permanently pulled from the airwaves. This outcome reminds me that public discomfort with portrayals of neglect carries real weight when people choose to speak up together. Thank you for ensuring that our standards for household media remain thoughtful and humane.
August 27, 2025
Final supporters
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So my point, this ad clearly appears to promote some visible child neglect, and this is, in so many ways, DISGUSTING and CRUEL to watch or hear. It's commercials like these that are just downright horrible that it's appaling message is enough for me to mute the TV /change the channel. That's why uncomfortable content like this should be banned. Like, take it off the air. For good. Never to make it to television broadcasts again until it's nothing but a faint memory. And a little advice for Sheba and the people that made this ad: showing this stuff on TV with an ignored child in pain would not be enough for your product to be bought, because that sends wrong messages. Why not produce a little something more genuinely funny and harmless and pleasantly decent?
Updates
Reached 500 supporters
July 8, 2025
Reached 100 supporters
February 22, 2021
562 Comments
I can NOT stand this commercial! As a mother and a nurse it grates on my nerves! At least a mother should get up off her ass and check on her child. Cat or no cat! This ad is NOT funny at all and I am one that love humor and likes funny commercials.
This commercial is sick and twisted. It promotes child neglect. When the so called Mom prefers to feed her cat over her child that fell and is bleeding it isnt even remotely cute or funny. Take it off the airvand any similar child abuse and neglect commercials like it.
This commercial is appalling. What kind of person woul think that child neglect is funny?! What this commercial says is, lover your pet more than your own child and put the pets needs before your own children! Thank you for starting this petition to have the add removed.
I don't even have a child, but this ad immediately set me on edge. I love my pets, but I would never, ever even consider not attending to my child if they were injured, even a little bit. This commercial seriously struck me in a wrong way. It is really messed up.
I’m very surprised that this commercial hasn’t been pulled already. I think more of the neglected kid than the cat food you’re trying to sell. In fact, it makes me want to NEVER buy your products. Yeah, horrible and creepy. Pull it already
Are we shocked that Hollywood did something immoral and perverted?? Either way, every signature is one step closer to ending this latest attempt..
I love my cats...but my daughter comes first...when she actually came inside announcing she was hurt, I IMMEDIATELY went to her...followed by going to the emergency room for stiches - so this commercial hits home...what kind of a mother ignores a hurt child!!! And what kind of a mind would write this commercial??? I actually got Sheba cat food removed from my local pet store. Sheba, shame on you for using this commercial to get 'attention' You are heartless.
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The network has confirmed that the advertisement will be permanently pulled from the airwaves. This outcome reminds me that public discomfort with portrayals of neglect carries real weight when people choose to speak up together. Thank you for ensuring that our standards for household media remain thoughtful and humane.
August 27, 2025
Final supporters
----------
So my point, this ad clearly appears to promote some visible child neglect, and this is, in so many ways, DISGUSTING and CRUEL to watch or hear. It's commercials like these that are just downright horrible that it's appaling message is enough for me to mute the TV /change the channel. That's why uncomfortable content like this should be banned. Like, take it off the air. For good. Never to make it to television broadcasts again until it's nothing but a faint memory. And a little advice for Sheba and the people that made this ad: showing this stuff on TV with an ignored child in pain would not be enough for your product to be bought, because that sends wrong messages. Why not produce a little something more genuinely funny and harmless and pleasantly decent?
Updates
Reached 500 supporters
July 8, 2025
Reached 100 supporters
February 22, 2021
562 Comments
This commercial while attempting to be humourous missed the mark. Any mother who does not respond to her injured child's plea is pure negligence and promotes an attitude that her child is not a priority. Poor mothering bordering upon criminal.
I can NOT stand this commercial! As a mother and a nurse it grates on my nerves! At least a mother should get up off her ass and check on her child. Cat or no cat! This ad is NOT funny at all and I am one that love humor and likes funny commercials.
This commercial is sick and twisted. It promotes child neglect. When the so called Mom prefers to feed her cat over her child that fell and is bleeding it isnt even remotely cute or funny. Take it off the airvand any similar child abuse and neglect commercials like it.
This commercial is appalling. What kind of person woul think that child neglect is funny?! What this commercial says is, lover your pet more than your own child and put the pets needs before your own children! Thank you for starting this petition to have the add removed.
I don't even have a child, but this ad immediately set me on edge. I love my pets, but I would never, ever even consider not attending to my child if they were injured, even a little bit. This commercial seriously struck me in a wrong way. It is really messed up.
I’m very surprised that this commercial hasn’t been pulled already. I think more of the neglected kid than the cat food you’re trying to sell. In fact, it makes me want to NEVER buy your products. Yeah, horrible and creepy. Pull it already
Are we shocked that Hollywood did something immoral and perverted?? Either way, every signature is one step closer to ending this latest attempt..
I love my cats...but my daughter comes first...when she actually came inside announcing she was hurt, I IMMEDIATELY went to her...followed by going to the emergency room for stiches - so this commercial hits home...what kind of a mother ignores a hurt child!!! And what kind of a mind would write this commercial??? I actually got Sheba cat food removed from my local pet store. Sheba, shame on you for using this commercial to get 'attention' You are heartless.
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This commercial while attempting to be humourous missed the mark. Any mother who does not respond to her injured child's plea is pure negligence and promotes an attitude that her child is not a priority. Poor mothering bordering upon criminal.