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Remove Subaru's "they live" commercial

Remove Subaru's "they live" commercial

126 signatures 124 to reach 250
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Started by Michelle Iffert 12 years, 5 months ago
I would like Subaru to stop airing and remove the commercial they have called "they lived" my son recently died in a car accident. He was driving a Subaru. This commercial implies that the family lived because they were driving a Subaru. Regardless of the vehicle, I find any car accidents real or otherwise are triggers for myself and many others who have suffered tragic losses. Please help.

Updates

July 7, 2014

I have been reading every single story you leave in the comments and each one breaks my heart all over again. Knowing I am not alone in this grief brings me some small comfort while I prepare to send these testimonials directly to the people at Subaru headquarters.

July 7, 2014

Seeing this grow makes me feel less alone in my grief after losing my son. I never imagined so many people would validate my pain by backing this request.

Reached 100 supporters

July 7, 2014

65 Comments

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Rose burroughs
8 years ago Featured

My son was killed in a vehicle accident. My whole world has changed and it’s a daily struggle and nightmare. Some evenings I’m watching tv and then the commercial comes on and my heart aches and I just cry. Please remove this for me and all parents who have lost a child in a car accident

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Lisa Bigon
12 years ago Featured

I know it was never the intent of Subaru to cause pain to those families who 'didn't live'. Please reconsider the effects your ad is causing. Thank you.

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barb
12 years ago Featured

I just had to google to find others who found this commercial appalling. My husband died in a car accident - every time i hear the commercial it makes me sick.

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Jennifer
12 years ago Featured

a close friend lost her children in a car accident no mater the brand of the car lives are still lost and this commercial is HIGHLY insensitive to thoes mothers who have lost

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Ashley Hill
12 years ago Featured

This commercial is disgusting,there are others that have lost their lives while driving a Subaru so this commercial doesn't hit close to home for just laynes family and friends but many others as well. As a respectful gesture,it should be removed.

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Renee Jensen
12 years ago Featured

Please remove the commercial, I feel it doesn't imply that your cars are safe, but that NO ONE will die in one, which as we all know, is not true of any vehicle.

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Jayci Harless
1 year ago

This advert regularly triggers my ptsd. It's awful.

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Jane Snyder
2 years ago

Way too triggering.

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