Team's that cheat as well as players that cheat should be disqualified and the next team up should be given the opportunity to take their place. I have no allegiance to any specific team but I do love football. I don't care about the money or ad space. I care about integrity in sports as well as life. Cheaters are wrong!!!! The penalty of fine or a draft pick is nothing. But to be disqualified from the Super Bowl, the most watched sporting even in the world, is a penalty that no other team would risk in the future.