Tropicana is one of the largest producers of Orange juice in the world, and most of the orange juice consumed in North America is Tropicana juice. However, the package may say "Pure Premium" but in reality the juice is anything but. Tropicana uses flavour packs, combinations of natural orange chemicals, to create a product which is extra appealing to the consumer. This clearly isn't natural as they promise, and nor is it completely safe. In addition, they should change their production equipment, and how they grow their oranges, to be more environmentally friendly and to reduce their CO2 emissions.