We understand that our team’s mission is to enrich the indigo.ca experience with an expansive assortment that supports our customers’ journey to live with intention and to deliver profitable growth with a flexible, capital-efficient operating model. We understand what our role is in supporting that mission.

We are mavericks and entrepreneurs. We take risks and challenge the status quo. We are not afraid to make mistakes or fail. The team will support us.

If we have an idea or something bothers us, we speak up. All teammates have a voice and are encouraged to contribute to the on‐going dialog.

We are dependable. We evolve the tempo from “what will I do next” to “what did I do since we last spoke.”

We prioritize activities that matter and add value, while jettisoning those that impede progress and incubate bureaucracy.

We anticipate and callout roadblocks, communicate concentrically and possess the courage to raise our hand and seek the resources we need to accomplish our mission.

We spread responsibility deeper and broader through the organization. We hold leaders accountable for securing resources and positioning our project for success.

We mentor teammates and prepare them for taking on duties that transcend their day jobs. We ask for help whenever we want it and offer to help others, even if they don’t ask for it.

We get things done, even if the initial result is imperfect. We know that we can refine the blemishes only after meeting our milestones.

If things go awry (and they will!), we always attack the problem and never attack the person.