This petition respectfully requests the reconsideration of the departure of Alaa, Executive Creative Director, based on the significant and widely felt impact his leadership has had on creative culture and people across the organization.

In his role as Executive Creative Director, Alaa’s influence extended well beyond oversight or output. He consistently shaped an environment where creatives were encouraged to think conceptually, challenge assumptions, and approach ideas with strategic clarity and narrative intent. Teams operating under his direction developed stronger ownership, confidence, and creative responsibility.

Alaa’s leadership was fundamentally developmental. He acted as a mentor and guide, fostering continuous learning, constructive feedback, and open dialogue. His approach enabled creatives at different levels to recognize their potential, strengthen their thinking, and elevate their standards. This mentorship-driven leadership built trust, motivation, and psychological safety — essential foundations for sustainable creative excellence.

Collaboration with Alaa elevated collective ambition and morale. His presence inspired teams to improve, evolve, and move beyond execution toward meaningful, idea-led work. This type of leadership directly supports long-term creative growth, retention, and the overall strength of a regional creative organization.

This request for reconsideration is made in recognition of the broader value of his role as Executive Creative Director — a role that builds people, strengthens creative culture, and creates lasting impact beyond individual initiatives or short-term objectives.

This petition is shared with respect and with the hope that the importance of this leadership influence is carefully considered when evaluating the decision.