The Goal. To stop the proliferation of fake solo ad clicks.

The Problem. If you haven’t heard of solo ads before, it’s a type of email marketing strategy wherein a business buys a list from a solo ad seller to send their campaigns to. The advantage of solo ads over other advertising methods is that you can target prospects specific to your niche, ones who are already interested in your product and are ready to buy.

While legit solo ads are effective in boosting sales quickly, there are numerous sellers who send their clients fake clicks. While it may seem that their site visits are going up, most of these clicks are just bots and would not convert to real sales. Unfortunately, these scammers can easily get away with their doing.

The Solution. We propose the establishment of a regulatory body who will be responsible for tracking the activities of solo ad sellers. Right now, clients have nowhere to turn to if they have been scammed, and have no means to get their money back. With a regulatory body, complaints would be consistently recorded and the public would be informed about which sellers to deal with and which ones to avoid.

If you’re thinking about going for a solo ad campaign, please do your research first. It’s important to check the seller’s legitimacy. While there’s no agency that regulates the solo ad industry, you can still find reviews from forums and search engines to guide you in your search for the best solo ads provider.