We believe that doctors need to be honest and transparent with their patients.

When we go to the doctor, we are scared, vulnerable, and in pain. We need to trust that our doctors have our best interests at heart.

We believe that informed consent isn't complete without doctors' disclosure of how their financial incentives and personal views align with their treatment recommendations.

Doctors have to tell each other at conferences if they are paid by drug companies or medical device companies; they should also tell their patients about these potential conflicts of interest. They need to be open with us if their employers pay them more to do more, or to do less. These incentives directly affect our care.

We also believe that patients have a right to know our doctors’ views on healthcare issues such as preventive health, integrative medicine, shared decision-making, end-of-life care, and women’s health. Ready access to this information through websites like Who's My Doctor empowers people to choose the right doctor for us.

We wish to be part of a healthcare system that prioritizes patient values and respects human dignity. This needs to begin with doctors being transparent with and accountable to us.