The decision to rename NSU College of Optometry, the National Vision College of Optometry, was made shamelessly without having considered the opinion of staff, current students, and alumni. The justification of this name change by saying that the injected funds will be used for outreach, scholarships, and research is blatantly naive. We feel that the affiliation of this college with any corporate entity compromises the integrity of our profession. This decision will certainly tarnish the values and image of the college and we want to put a stop to it.