Monster Energy Needs To Take Responsibility For Their Sponsored Athletes
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There has been a great financial response for the Burke Family, but please sign if you think that corporate sponsors should protect their athletes and cover medical expenses for out-of-country sporting events.
While separate insurance companies may be able to pay for athletes competing outside of their own countries, the burden of the responsibility should be placed on corporations such as Monster Energy/Hansen Natural.
If a corporation organizes the event in which a tragic accident occurs, it should be immediately held accountable.
In this case, the public reacted faster with their generosity. While that's extremely uplifting, private donors shouldn't have to bear the burden of financial responsibility.
*Update January 22nd, 2012*
Late Friday, Monster Energy *finally* released a statement concerning Sarah Burke's accident and their own financial obligations:
""As soon as we learned about the accident, we offered uninterrupted support to Sarah and her family," states a release on the company website. Sarah epitomizes the essence and spirit of why we do what we do. Without hesitation we will continue to support Sarah's family, (and) are working directly with them to assess their needs and are committed to helping them financially."
Although no determined amount, aside from the now $300,000 raised in just a couple of days from generous private donors, has been determined to come from Monster/Hansen Natural.
*Update 6PM, Friday January 20th, 2012*
From the Globe and Mail website - almost $200,000 raised through the generosity of online donors!
"A fundraising website was set up to help offset medical costs and related expenses.
By Friday afternoon it had already raised more than $160,000 and money was still coming in. A companion site (www.wepay.com/donations/sarah-burke) had been set up and it recorded donations of more than $40,000.
The goal was originally set at $550,000 but the statement issued by the federation said the total charges for her care were now expected to be in the $200,000 range, although the hospital bill hadn't been received."
Tragically, athlete Sarah Burke (29) succumbed to her injuries following an accident in Salt Lake City. She was there on behalf of Monster Energy (operated by Hansen Natural Corporation), one of her main sponsors. Following her accident and before her death, the company posted a get well message on their website. Now, they will not respond to her family who is faced with a $550,000 medical bill for her care. At this time, roughly 23% of the funds have been raised to help her family pay for medical expenses.
This was an event put on my Monster Energy, and Monster Energy/Hansen should take care of their athletes if they're competing out of their respective countries. This is not only about Sarah, but about corporations being responsible for the tragic fallout of events that they know are high risk. At this time, they haven't issued a statement. They should have an ongoing policy concerning each and every athlete they chose to endorse.
"A spokesperson at the Monster Energy Company would not say if it would help cover her medical bills, and said any decision will be posted on the company's website. A notice on the company website on Friday morning said, "Best wishes to Sarah Burke and her family. We love you Sarah."