they finally listened and confirmed that we are getting a brand new theme for the display this holiday season. thank you so much for sticking with this because we clearly proved that tradition actually matters to this community. keep your eyes peeled for the reveal because we really made this …
January 14, 2016
Final supporters
Since 1963, the Minneapolis Macy’s, formerly Dayton’s and then Marshall Fields, has hosted an elaborate, special holiday display in their 8th Floor Auditorium. Animatronic and stationary figures depict a specific theme every year, in which visitors to Macy’s can walk through, take pictures, buy a cookie, and meet Santa Clause. The story or theme has changed every year, ranging from The Velveteen Rabbit, Cinderella, The Wizard of Oz, Harry Potter, Dickens’ Village and the list goes on.
When Macy’s bought out Marshall Fields prior to 2008, the public worried that they would no longer continue this tradition. Fortunately they did and introduced an original story titled “A Day in the Life of an Elf.” Although a fun and new theme, visitors were soon confused during the 2009 unveiling that “The Day in the Life of an Elf” was “back due to popular demand.” And again in 2010……and in 2011…..
Here we are in 2015 and the Elf theme is back once again with little change or luster, simply having been taken out of storage, dusted off and put back up. Resident Minnesota viewers are now wondering what happened to the yearly story change as this was once part of the magical tradition of Christmas time. Macy’s responded to questioning with a lack-luster response:
“Just like Macy’s Believe campaign, we have created a new holiday tradition [with the display] – a story that is unique to the Twin Cities and cannot be viewed or experienced anywhere else,” … “It’s much like other magical traditions such as seeing the Nutcracker or the Christmas Carol – it’s all part of the magic of the holidays.”
Although the comment of “creating a new tradition” with the same display make seem noble, any common-sensed person can identify that this is a cost-cutting measure. It doesn’t look like Macy’s is wanting or intending to ever change the display again so this petition has been created as means to convey to Macy's that Minnesotans want the old tradition back, and care given once again to our holiday tradition.
Updates
Reached 500 supporters
November 24, 2015
Reached 100 supporters
November 11, 2015
328 Comments
Ever since you stopped changing thr 8th floor auditorium display, my family has stopped going down to visit Santa and the display every year. It was a family tradition that brought paying customers in the door which I thought is what businesses wanted.
I agree that they can change this every year. They don't need to charge as well. They have their Thanksgiving Day Parade in New York it would be nice if they also had one here. I sign this petiton as my dad used to do the window decorations when it was Dayton's.
I'm pregnant with my first child and, as the holiday season approaches, I think back to the many, many times my family and I would wait in line for Dayton's 8th Floor. I want those same, changing memories for my kids. Please change it back to my childhood memories!
I use to work in the cookie shop and loved seeing the new display each year! Now that I have a family I'd love to being them to experience the different stories each year. It would be boring to see the same one over and over and quickly be a faded tradition
My greatest childhood holiday memories involved visiting the rotating display - the repetitious display is a really lame excuse to just not spend more money - even if you picked 5 and just rotated every year on a 5 year cycle. So lame and lazy what you are doing nwo!
Please bring back this awesome tradition. I know Macy's is worried about losing money, but really with all of the families that go to this, we are already looking for gift shopping. You are bringing customers in. The whole family goes out to see this! We miss it, please bring it back.
I heard Macy’s stole all the animatronics from Minneapolis and brought it to New York. Now we need Dayton’s and local business leaders and Chamber to bring back the 8th floor auditorium. It has been an incredible loss.
Share this petition
Share this petition to help it reach more people.
Your share link
they finally listened and confirmed that we are getting a brand new theme for the display this holiday season. thank you so much for sticking with this because we clearly proved that tradition actually matters to this community. keep your eyes peeled for the reveal because we really made this …
January 14, 2016
Final supporters
Since 1963, the Minneapolis Macy’s, formerly Dayton’s and then Marshall Fields, has hosted an elaborate, special holiday display in their 8th Floor Auditorium. Animatronic and stationary figures depict a specific theme every year, in which visitors to Macy’s can walk through, take pictures, buy a cookie, and meet Santa Clause. The story or theme has changed every year, ranging from The Velveteen Rabbit, Cinderella, The Wizard of Oz, Harry Potter, Dickens’ Village and the list goes on.
When Macy’s bought out Marshall Fields prior to 2008, the public worried that they would no longer continue this tradition. Fortunately they did and introduced an original story titled “A Day in the Life of an Elf.” Although a fun and new theme, visitors were soon confused during the 2009 unveiling that “The Day in the Life of an Elf” was “back due to popular demand.” And again in 2010……and in 2011…..
Here we are in 2015 and the Elf theme is back once again with little change or luster, simply having been taken out of storage, dusted off and put back up. Resident Minnesota viewers are now wondering what happened to the yearly story change as this was once part of the magical tradition of Christmas time. Macy’s responded to questioning with a lack-luster response:
“Just like Macy’s Believe campaign, we have created a new holiday tradition [with the display] – a story that is unique to the Twin Cities and cannot be viewed or experienced anywhere else,” … “It’s much like other magical traditions such as seeing the Nutcracker or the Christmas Carol – it’s all part of the magic of the holidays.”
Although the comment of “creating a new tradition” with the same display make seem noble, any common-sensed person can identify that this is a cost-cutting measure. It doesn’t look like Macy’s is wanting or intending to ever change the display again so this petition has been created as means to convey to Macy's that Minnesotans want the old tradition back, and care given once again to our holiday tradition.
Updates
Reached 500 supporters
November 24, 2015
Reached 100 supporters
November 11, 2015
328 Comments
There are a number of Macy's around the country. Ship the Elf to another one and bring in another theme. This can be done on a rotating basis to re-use the props while still bringing in the new. Keep this Christmas tradition alive! We Believe
Ever since you stopped changing thr 8th floor auditorium display, my family has stopped going down to visit Santa and the display every year. It was a family tradition that brought paying customers in the door which I thought is what businesses wanted.
I agree that they can change this every year. They don't need to charge as well. They have their Thanksgiving Day Parade in New York it would be nice if they also had one here. I sign this petiton as my dad used to do the window decorations when it was Dayton's.
I'm pregnant with my first child and, as the holiday season approaches, I think back to the many, many times my family and I would wait in line for Dayton's 8th Floor. I want those same, changing memories for my kids. Please change it back to my childhood memories!
I use to work in the cookie shop and loved seeing the new display each year! Now that I have a family I'd love to being them to experience the different stories each year. It would be boring to see the same one over and over and quickly be a faded tradition
My greatest childhood holiday memories involved visiting the rotating display - the repetitious display is a really lame excuse to just not spend more money - even if you picked 5 and just rotated every year on a 5 year cycle. So lame and lazy what you are doing nwo!
Please bring back this awesome tradition. I know Macy's is worried about losing money, but really with all of the families that go to this, we are already looking for gift shopping. You are bringing customers in. The whole family goes out to see this! We miss it, please bring it back.
I heard Macy’s stole all the animatronics from Minneapolis and brought it to New York. Now we need Dayton’s and local business leaders and Chamber to bring back the 8th floor auditorium. It has been an incredible loss.
Share this petition
Share this petition to help it reach more people.
Your share link
Petitions like this
Other petitions you might want to support
Scan to share
Anyone who scans this can sign the petition.
There are a number of Macy's around the country. Ship the Elf to another one and bring in another theme. This can be done on a rotating basis to re-use the props while still bringing in the new. Keep this Christmas tradition alive! We Believe