MY WILL IS AS STRONG AS STEEL HAHA! POKEMON IS A LIFESTYLE!

When it first debuted, Pokémon was one of the biggest new media launches in decades — especially in the United States. While they were hugely popular games, Red and Blue did not account for the entire Pokémon experience. Instead, Nintendo, Game Freak, and Creatures — the corporate triumvirate that owns The Pokémon Company — entered the market with a massive multimedia strategy that harked back to major toy rollouts of the 1980s and the sci-fi film that turned fandom into a big business: Star Wars.