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Status: Closed — this petition is no longer accepting signatures.

#LeftSwipeDat Campaign is Shallow and Offensive

#LeftSwipeDat Campaign is Shallow and Offensive

Closed — 26 supporters Verified

Final supporters

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Someone
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Giovanni D.
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Melissa M.
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Emily A.
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dave
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Julia C.
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Johnny B.
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Doug G.
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Taylor J.
+16 more
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Started by Charles Hamersley 11 years, 8 months ago

The organization 'truth' is well-known for their anti-drug and anti-smoking advertisements and slogans.. however, this time they have gone too far. It is one thing to display lungs [of deceased smokers] covered in tar, or interview long-time smokers who have suffered irreversible health issues, but the #LeftSwipeDat campaign is a step in the wrong direction - now they promote prejudice and bigotry as a means to end smoking once and for all.


The recent ad played during the Grammy Awards shows a group of artists, mainly 'internet sensations' easily recognized by younger generations, visiting a popular matchmaking site and 'left-swiping' smokers they come across - this action essentially blocks both parties from communicating with each other.


Smokers have been discriminated against for decades, for many good reasons, but this one is terrible. This campaign is basically saying that it is okay to judge someone because of their smoking preference, regardless of what they could bring to the table in a relationship. It is both offensive and immature for this behavior to be encouraged, and could prevent a person from finding a great friend or even significant other.


Where does the line stop? Should we discriminate against peoples' religious preference? What about those who are organ donors? Or truck drivers? Definitely not, that's just silly. This isn't to say that people shouldn't have their own opinions and judgments of others, but displaying a national advertisement promoting blatant prejudice of any group is just petty and wrong.


In our petition, we ask nothing more than the #LeftSwipeDat campaign be ceased and its advertisements be pulled from television and social media websites.

9 Comments

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Melissa M
11 years ago Featured

I said something about this on twitter, and that's how I was led here. People don't understand that nearly every smoker hates that they smoke. It's a horrible addiction that isn't going to be fixed by pricks on T.V. shaming people. On top of that, they show a dude eating a table full of crap, should we shame those whom over-eat, too? Overall, this ad is totally ineffective and a stupid attempt of trying to make their concept go viral by mean kids. Pull this shit off the air and try again.

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Eric Beres Jr
11 years ago Featured

Smoking is part of society, this add makes smokers look like disgusting unwanted people. As a smoker I can tell you I am not disgusting nor unwanted. Just because you don't like it doesn't give you rights to discriminate against us

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Dawn Garcynski
11 years ago Featured

It is disappointing that truth has fallen to stigmatizing people and creating further discrimination and divide in our already fractured society. Very low brow and should be stopped. Smokers are still people and isolating them is not going to solve anything. Truth has missed the mark on this one and diminishes their intentions calling into question their current agenda.

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Anonymous
10 years ago

love it, did the same thing when I saw it a few months ago! https://www.change.org/p/thetruth-stop-any-thetruth-commercials-that-are-not-based-on-fact-and-reason-and-promote-the-discrimination-towards-a-large-majority-of-people-in-the-united-states-and-the-rest-of-the-world

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dave
11 years ago

glad someone else takes it as offensive

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Julia Cruz
11 years ago

there are too many things wrong with this ad campaign. It needs to be stoped. People are getting raped as a result of Tinder matches. Let's support Rape but not Smoking??

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Johnny B.
11 years ago

I am glad to see im not the only one to find this ad offensive... I don't even smoke anymore, but i do feel the need to express my feelings. This ad portrays those who do smoke as lesser than those who don't.... Not right....

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Kora Jones
11 years ago

I am more than a cigarette. I'm also a fellow human being who has more to offer than a pack.