Naming your product/startup with Japanese words might seem hip and all, but it dilutes Japanese culture, especially when the brand/product has nothing to do with what the word actually represents.

Kim Kardashian said she has no intention of ever selling anything that would "resemble or dishonor" the traditional item of clothing, but that is exactly what she is doing - with absolutely no understanding or respect for the significance of the kimono in Japanese culture.

Please sign this petition if you feel she should change the name of her brand; hopefully she will hear our voice and make a change.