Dear Warner Bros. Entertainment,

In the wake of the Colorado shooting, I believe there is an opportunity for your studio to take action and help Americans rise up from this darkness. I propose Warner Bros. donate a portion of movie ticket sales to the families affected in this tragedy and/or to an organization centered around helping people with post traumatic stress disorder. Although this donation cannot heal the pain or bring back those lost, it can help the families with sudden costs and future endeavors. It can also help bring positive light on The Dark Knight Rises. Many people want to help, but are not sure exactly how to do so. Going to see the movie would help people face any fears and bring comfort in knowing the price of the movie ticket will help the families and victims. If Warner Bros. would do something to help the injured and give peace to the memory of the victims, I believe people would feel better about going to see The Dark Knight Rises rather than feeling guilty.
I also propose that the news, internet, social networks, and other forms of media stop nicknaming the gunman as "The Dark Knight Shooter" or nicknaming the tragedy as the "Batman Massacre". There is no reason the shooter should be given a title other than his birth name or "suspect". There is no reason this tragedy should be forever associated with the Batman franchise.

A heroic act can be defined as behaving in a bold or dramatic fashion. Warner Bros. has the chance to do just that and more. If hope rises from this darkness, it sends a message to James Holmes and anyone who may attempt to copycat that Americans always stand resolute and cannot be frightened.