You the consumer,

Are being exploited by food and beverage advertising that is created to draw you into unhealthy situations that encourage obesity without the necessary knowledge to understand the consequences. If that is not problem enough staggering amounts of money are being spent to market food and beverage items to children that do not meet the recommended federal guidelines.

With obesity rates very high within the country it is important to counteract the problem by any means necessary to promote a healthier future for all. Studies have shown food and beverage advertising is very influential in nutritional choices. I am proposing a future where we will no longer be exploited by advertisers selling point but rather the merit of their products.

Honest Advertising is a movement that forces advertisers to show the product as it actually looks rather than a model representation of the product. Have you ever seen an advertisement for a glorious burger from fast food establishment? One day you are hungry and decide to purchase this item and it looks like slop. If advertisers provided honest visual representations of their food companies would be forced to step up the quality and presentation of their products and it may deter some people from buying into a lie.

Furthermore, Honest Advertising requests that all food and beverage advertisers show the nutritional information as well as ingredients of the items being advertised within the advertisement. Some items being marketed to adults and children alike are astronomically bad nutritionally. If advertisers were forced to display this illusive information within the advertisements it could better educate you the consumer on the choices you are making.

So join the movement and lend a voice towards a more honest and healthier future through Honest Advertising and take power back into the hands of you the consumer!