Ford finally backed down and admitted the Mustang name belongs on a performance coupe instead of an SUV. This win belongs to every one of you who forced them to respect the heritage of this brand. Stay sharp because we need to keep making sure they do not try this …
February 14, 2020
Final supporters
On November 17, 2019, Ford Motor Company announced to the world that the upcoming electric SUV would be branded as "Mustang Mach-E". This is a direct request to Ford to name it whatever they want, without the Mustang Brand.
Mustang has over the years meant a lot of things to a lot of people, but SUV was never one of them. Most of the Mustang community is fine with an electrified car -- but they're not fine with the branding of an SUV with what has always been a 2+2 sporty 2-door coupe or convertible.
Ford, listen to your buyers -- we love new stuff, but keep the Mustang Brand OFF of something that's clearly not a Mustang. Re-brand the Mach-E as something else. Anything else.
--Loyal Ford Buyers and Mustang Lovers
Updates
November 20, 2019
Ford continues to ignore our history by slapping a legendary name on a family hauler. Two hundred and fifty of us are now on record telling these executives that a Mustang is not an SUV.
Reached 250 supporters
November 19, 2019
Reached 100 supporters
November 18, 2019
176 Comments
From a family of ford people and a two time mustang owner myself, the car is not a Mustang. Beautiful SUV, but get out with the obvious name grab for cash
Why ruin the name of the mustang by attaching it to something that’s not related It’s just like when Mitsubishi made the new Eclipse where it’s no where related to the old one
I own a 1966 Mustang. This thing is NOT a Mustang. You have any number of retired nameplates to choose from, and you choose MUSTANG? Call it a Galaxie, Fairlane, Torino, - whatever. Just don't call it "Mustang".
Brand this CUV as the E-Bird, Ford Faraday, Ford Lightning or Ford Relay - literally anything but the Mustang. The Mustang is a 2 door coupe, it is never a four door cross over.
Please. Mach-E works fine as a name. Mention Mustang in the sales literature, just don't call it a Mustang. Chevrolet made an SUV in the image of a Camaro, but called it a Blazer. Don't be afraid to follow that example.
Get that horse of the suv
This is a disgrace
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Ford finally backed down and admitted the Mustang name belongs on a performance coupe instead of an SUV. This win belongs to every one of you who forced them to respect the heritage of this brand. Stay sharp because we need to keep making sure they do not try this …
February 14, 2020
Final supporters
On November 17, 2019, Ford Motor Company announced to the world that the upcoming electric SUV would be branded as "Mustang Mach-E". This is a direct request to Ford to name it whatever they want, without the Mustang Brand.
Mustang has over the years meant a lot of things to a lot of people, but SUV was never one of them. Most of the Mustang community is fine with an electrified car -- but they're not fine with the branding of an SUV with what has always been a 2+2 sporty 2-door coupe or convertible.
Ford, listen to your buyers -- we love new stuff, but keep the Mustang Brand OFF of something that's clearly not a Mustang. Re-brand the Mach-E as something else. Anything else.
--Loyal Ford Buyers and Mustang Lovers
Updates
November 20, 2019
Ford continues to ignore our history by slapping a legendary name on a family hauler. Two hundred and fifty of us are now on record telling these executives that a Mustang is not an SUV.
Reached 250 supporters
November 19, 2019
Reached 100 supporters
November 18, 2019
176 Comments
As a 15-year Mustang owner and enthusiast since my youth (30+ years), I implore FoMoCo to keep the iconic name of the Mustang in tact as the only true and continuously sold pony car.
From a family of ford people and a two time mustang owner myself, the car is not a Mustang. Beautiful SUV, but get out with the obvious name grab for cash
Why ruin the name of the mustang by attaching it to something that’s not related It’s just like when Mitsubishi made the new Eclipse where it’s no where related to the old one
I own a 1966 Mustang. This thing is NOT a Mustang. You have any number of retired nameplates to choose from, and you choose MUSTANG? Call it a Galaxie, Fairlane, Torino, - whatever. Just don't call it "Mustang".
Brand this CUV as the E-Bird, Ford Faraday, Ford Lightning or Ford Relay - literally anything but the Mustang. The Mustang is a 2 door coupe, it is never a four door cross over.
Please. Mach-E works fine as a name. Mention Mustang in the sales literature, just don't call it a Mustang. Chevrolet made an SUV in the image of a Camaro, but called it a Blazer. Don't be afraid to follow that example.
Get that horse of the suv
This is a disgrace
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As a 15-year Mustang owner and enthusiast since my youth (30+ years), I implore FoMoCo to keep the iconic name of the Mustang in tact as the only true and continuously sold pony car.