Hugh Webber 0

GM: Sell your EV1 Electric Car!

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Forced by a 1990 clean-air mandate, General Motors built 1150 EV1 highway-capable electric vehicles (EVs) from 1996-1999. A new California law now requires major reductions in automotive emissions starting in 2009, including SUVs and personal trucks. The EV1 is fast, safe and well-equipped, having been designed from the ground up as an EV; drivers love the car. GM test-marketed only to affluent consumers in California and Arizona, available only by lease. Promotion for the EV1 was limited and omitted offers for sale. The EV1 was withdrawn from production after 1150 had been built. GM argues that there is no demand for EV1s, in spite of the hundreds still on waiting lists for the car. There are currently only about 10,000 EVs in the United States. A study, The Current and Future Market for Electric Vehicles, was conducted by the(experienced automotive market research company) Dohring Company and the Green Car Institute. The expected sales of EVs in the US would start at 12,000 to 24,000 a year and expand toward 180,000 to 270,000 sales yearly in five years. Conclusion:


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