DMA/eec Email Marketing Definitions
It's time for email marketing standards!
Voice your support here, now.
Thank you for your interest in the work of the DMA/Email Experience Council project to standardize email marketing definitions.
Welcome to the Email Measurement Standards project.
We want the industry to use the same terms to mean the same things.
Think it doesn't happen today? Think again. Many email service providers and other broadcast systems use the same terms - bounce, delivered, open, click through -- but the definitions behind those terms are NOT the same.
This makes it very difficult to standardize, benchmark and move between vendors.
Check out our recommended definitions here: http://idek.net/~0l.
Then, sign the petition below. And tell your colleagues.
Twitter: RT eec_measurement Just signed the Email Metrics Standards petition - check it out here.
Thank you so much!
The DMA/eec Email Measurement Accuracy Roundtable Members
(Volunteer email marketing professionals)
Contact us at [email protected]
Your signature on this petition indicates your support for standard metrics for email marketing. You agree that the industry should report and benchmark using the proposed definitions of the DMA/Email Experience Council.
Updates
July 11, 2012
WE ARE TEARING TOWARD THE 10,000 SIGNATURE MARK!! BLAST THIS LINK TO EVERY SINGLE EMAIL MARKETER YOU KNOW RIGHT NOW SO WE CAN SMASH THIS GOAL!!
Reached 1,000 supporters
January 12, 2012
September 10, 2011
THE CONFUSION AROUND BASIC METRICS IS COMPLETELY UNACCEPTABLE!! I AM WORKING TIRELESSLY BEHIND THE SCENES WITH INDUSTRY PROFESSIONALS TO FINALIZE THESE DEFINITIONS BECAUSE WE DESERVE ABSOLUTE CLARITY!!
Reached 100 supporters
January 4, 2011
January 3, 2011
WE ARE BLASTING TOWARD THAT 100 SIGNATURE GOAL AND THE MOMENTUM IS ABSOLUTELY ELECTRIC!! GRAB A COLLEAGUE RIGHT NOW AND GET THEM TO SIGN SO WE CAN HIT THIS MAJOR MILESTONE TODAY!!
6 Comments
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FINALLY. trying to explain these numbers to clients is a total nightmare when the definitions dont match up.
good luck getting all these big companies to agree on anything tbh but glad someone is trying.
this would save me so much time. counting bounces differently per vendor is just lazy.
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DMA/eec Email Marketing Definitions
It's time for email marketing standards!
Voice your support here, now.
Thank you for your interest in the work of the DMA/Email Experience Council project to standardize email marketing definitions.
Welcome to the Email Measurement Standards project.
We want the industry to use the same terms to mean the same things.
Think it doesn't happen today? Think again. Many email service providers and other broadcast systems use the same terms - bounce, delivered, open, click through -- but the definitions behind those terms are NOT the same.
This makes it very difficult to standardize, benchmark and move between vendors.
Check out our recommended definitions here: http://idek.net/~0l.
Then, sign the petition below. And tell your colleagues.
Twitter: RT eec_measurement Just signed the Email Metrics Standards petition - check it out here.
Thank you so much!
The DMA/eec Email Measurement Accuracy Roundtable Members
(Volunteer email marketing professionals)
Contact us at [email protected]
Your signature on this petition indicates your support for standard metrics for email marketing. You agree that the industry should report and benchmark using the proposed definitions of the DMA/Email Experience Council.
Updates
July 11, 2012
WE ARE TEARING TOWARD THE 10,000 SIGNATURE MARK!! BLAST THIS LINK TO EVERY SINGLE EMAIL MARKETER YOU KNOW RIGHT NOW SO WE CAN SMASH THIS GOAL!!
Reached 1,000 supporters
January 12, 2012
September 10, 2011
THE CONFUSION AROUND BASIC METRICS IS COMPLETELY UNACCEPTABLE!! I AM WORKING TIRELESSLY BEHIND THE SCENES WITH INDUSTRY PROFESSIONALS TO FINALIZE THESE DEFINITIONS BECAUSE WE DESERVE ABSOLUTE CLARITY!!
Reached 100 supporters
January 4, 2011
January 3, 2011
WE ARE BLASTING TOWARD THAT 100 SIGNATURE GOAL AND THE MOMENTUM IS ABSOLUTELY ELECTRIC!! GRAB A COLLEAGUE RIGHT NOW AND GET THEM TO SIGN SO WE CAN HIT THIS MAJOR MILESTONE TODAY!!
6 Comments
its about time. tired of seeing different open rates across 3 different platforms. lets get this sorted.
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FINALLY. trying to explain these numbers to clients is a total nightmare when the definitions dont match up.
good luck getting all these big companies to agree on anything tbh but glad someone is trying.
this would save me so much time. counting bounces differently per vendor is just lazy.
Hello, Did you know that comments are the greatest Social Signals in the world? That's right, relevant comments are a proven way to Boost Your Social Signals, Traffic and Engagement. Lazier forms of social signals such as likes, smileys and hearts are all fine & dandy...but they can never compare to the Power of Comments. So if you want to soar past your competition while experiencing the benefits of relevant comments on your site, contact me now for full details along with an exclusive offer for new clients only. Best Regards, Brian BulkComments Network
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its about time. tired of seeing different open rates across 3 different platforms. lets get this sorted.