In July 2001,Dulce de LecheM&M's were introduced in five markets with large Hispanic populations:Los Angeles, California;San Diego, California;Miami, Florida;Mcallen-Brownsville, Texas; andSan Antonio, Texas. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003. We would like to see a reintroduction of this unique M&M's flavor.