Mitchell Schaffer 0

Refuse to honor "installation included" from DEI

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Directed Electronics is selling Viper security and remote car starter systems on their website. It is a very well thought out site designed to make sure that the customer buys all of the necessary installation parts, bypasses, etc from DEI. While this is bad enough, DEI is selling these systems "INSTALLED". They expect to use their dealer base to perform these installations and pay us to do the jobs. Their site states that "Your purchase of a Viper system at includes professional installation at any one of literally thousands of authorized Viper technicians from coast-to-coast. gives you access to all of them." Please consider what this could mean to our industry. DEI is one of the largest suppliers of 12 Volt product in the world. If they are successful with online, installed sales of Viper, you can bet that it will trickle down to all of their brands. Other vendors will take notice that this is a great way to keep nearly all of the profit for themselves. Before you know it, the independent 12 volt retailer will no longer be a retailer at all. They will be a glorified installation shop. Take a stand and support this initiative by refusing to do these installations. If DEI realizes that there will be few, if any, quality shops willing to do these installs, they may reevaluate their position. Please sign this petition and pass it along to anyone that you know in the 12 volt business. Thank you


Mitchell Schaffer is the owner of Mobile Edge in Eastern PA. He is a veteran of the 12 volt industry and his store is nominated for the 2008 Retailer of the Year by Mobile Electronics Magazine.


Please visit the Viper site to see what i am talking about.
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