The mandate passed and clear dating will finally be the standard for every bottle and can. I am drained from this fight but grateful we held our ground until the end. We have to keep our eyes on the implementation phase to ensure these labels actually appear on the shelves …
August 23, 2014
Final supporters
Every individual bottle of beer packaged for sale in the United States shall have a 4-digit code signifying the year and day that it was placed in the bottle clearly marked in white or yellow ink on the neck of the bottle. It must be placed in such a manner that the consumer need not remove the bottle from its container to see the date code. Its minimum height is to be 4mm.
If a bottle is to have special packaging like wax or foil around the neck of the bottle that would cover the standard marking, the code may be moved to the side of the bottle.
Every individual can of beer packaged for sale in the United States shall have a 4-digit code signifying the year and day that it was placed in the can clearly marked in black ink on the bottom of the can. It's minimum height is to be 4mm.
Updates
July 9, 2014
We hit two hundred and fifty signatures today and it feels like a long road just to get this far. My eyes are tired from staring at these labels but seeing your names pile up gives me the strength to keep pushing for transparency.
Reached 250 supporters
July 7, 2014
Reached 100 supporters
September 21, 2011
41 Comments
Definitely can tell the taste difference in beer that was bottled within 2 months, and beer that is 6+ months old. Breweries need to clearly label so consumers know what they are paying for.
I would love to have these craft breweries be more truthful and be more transparent when it comes to the freshness of their products. Much confusion going on and they're to blame for not being honest. I shouldn't need a decoder to tell me if the product I'm purchasing is fresh. Especially IPA's.
This is very important consumer information. If you wouldn't buy milk without a date on the carton, you shouldn't buy beer without a date as well.
My local beer distributor has the audacity to sell expired beer as a "clearance" item just to get rid of it. Every bottle AND packaging should be dated
I completely agree with this. Especially with beers that should be had fresh. Every time I see an IPA without a bottle date, I usually don't purchase it … unless I can do some investigation that makes me have some hope that it's fresh, or somewhat fresh. There's been too many times where I risk it and find out it's a malt bomb. It's not fair for myself or the brewery that makes the beer because it's a false representation of what the beer is supposed to be. Especially for the price on some of these bombers. I am all for this to be a real thing. I always talk about how this should be an absolute requirement. Cheers!
roll on.
KEEP THE DATE!!
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The mandate passed and clear dating will finally be the standard for every bottle and can. I am drained from this fight but grateful we held our ground until the end. We have to keep our eyes on the implementation phase to ensure these labels actually appear on the shelves …
August 23, 2014
Final supporters
Every individual bottle of beer packaged for sale in the United States shall have a 4-digit code signifying the year and day that it was placed in the bottle clearly marked in white or yellow ink on the neck of the bottle. It must be placed in such a manner that the consumer need not remove the bottle from its container to see the date code. Its minimum height is to be 4mm.
If a bottle is to have special packaging like wax or foil around the neck of the bottle that would cover the standard marking, the code may be moved to the side of the bottle.
Every individual can of beer packaged for sale in the United States shall have a 4-digit code signifying the year and day that it was placed in the can clearly marked in black ink on the bottom of the can. It's minimum height is to be 4mm.
Updates
July 9, 2014
We hit two hundred and fifty signatures today and it feels like a long road just to get this far. My eyes are tired from staring at these labels but seeing your names pile up gives me the strength to keep pushing for transparency.
Reached 250 supporters
July 7, 2014
Reached 100 supporters
September 21, 2011
41 Comments
I work for Grocery store and want to ensure I’m selling fresh products not something with a packaged date
Definitely can tell the taste difference in beer that was bottled within 2 months, and beer that is 6+ months old. Breweries need to clearly label so consumers know what they are paying for.
I would love to have these craft breweries be more truthful and be more transparent when it comes to the freshness of their products. Much confusion going on and they're to blame for not being honest. I shouldn't need a decoder to tell me if the product I'm purchasing is fresh. Especially IPA's.
This is very important consumer information. If you wouldn't buy milk without a date on the carton, you shouldn't buy beer without a date as well.
My local beer distributor has the audacity to sell expired beer as a "clearance" item just to get rid of it. Every bottle AND packaging should be dated
I completely agree with this. Especially with beers that should be had fresh. Every time I see an IPA without a bottle date, I usually don't purchase it … unless I can do some investigation that makes me have some hope that it's fresh, or somewhat fresh. There's been too many times where I risk it and find out it's a malt bomb. It's not fair for myself or the brewery that makes the beer because it's a false representation of what the beer is supposed to be. Especially for the price on some of these bombers. I am all for this to be a real thing. I always talk about how this should be an absolute requirement. Cheers!
roll on.
KEEP THE DATE!!
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I work for Grocery store and want to ensure I’m selling fresh products not something with a packaged date