Changing Brandy Melville's "one size fits most" policy
Brandy Melville is not a stereotypical teenage girl clothing brand. The problem is how they promote their products and the clothing policies. They have commented that their clothes are "One size fits most" which implies that people who don't fit into their clothes are overweight and not part of "most".
The brand originally labeled their clothes as one size fits all. Innumerable complaints led them to attempt to justify this phrase to this ‘one size fits most’ – arguably an even more exclusive statement – before they recently settled on ‘one size. Brandy Melville’s lack of diversity seems to be an alarming problem to many. All of their clothing items fit sizes x-small to small.
A 2016 study from NPD found that more than two-thirds of teen girls considered themselves to be plus-size. While Brandy Melville focuses on teens of a limited size range, other teen competitors, are winning over more and more customers who want to shop for a brand that feels more inclusive.
But most importantly, why does this policy matter? The notion of an “ideal body type” is easily harming the self-esteem of millions of teenage girls around the world. This is already known to be a time of struggle with self-identity and body image. Brandy Melville's brand’s policy is certainly intensifying these factors. The phrase, "one size fits most" conveys that some girls are not "good enough" for these clothes in our already extremely judgmental society. By making these clothes limited by size, it implies their clothes are only to be worn by skinny girls.
Please sign this petition to make a change in our society, for everyone to be included and expand diversity upon clothing at Brandy Melville.