In January 2013, Kellogg's announced that they were changing the recipe of Honey Loops to meet OFCOM guidelines. OFCOM has strict guidelines for sugar, and demands that products are wholegrain or high in fibre so that they can be advertised to children. Kellogg's insist that the new recipe for Honey Loops is one that has a balance between nutrition and taste. I would disagree. The new Honey Loops are (to quote several complaints to Kellogg's from consumers) 'a tasteless ring of air', 'fluffed up cardboard', 'mushy, flavourless sawdust' and 'a disgrace to Kellogg's compared to the old recipe'. A number of parents have also agreed that they will no longer be buying this product for their children. In their attempt to advertise to children, Kellogg's have changed a perfectly good cereal into a disgusting mix of ingredients that children do not like, and parents will not buy. I ask that all those in favour of bringing back the previous recipe for Honey Loops, like this facebook page to declare their annoyance at Kellogg's: