I am not a graphic design expert, and it’s possible there’s something brilliant. I’m missing here. But even if you try to explain it to me, I have a counter argument: Logo is just the dang letter J.

Club president Andrea Agnelli is waxing poetic about the new logo, saying that it “defines a sense of belonging” and a “symbol of the Juventus way of living,” even though it is literally just the letter J.