Michele Stitt 0

Above the Influence Matters!

56 people have signed this petition. Add your name now!
Michele Stitt 0 Comments
56 people have signed. Add your voice!
Maxine K. signed just now
Adam B. signed just now

'Above the Influence' (ATI) is a national campaign created and implemented by the National Youth Anti-Drug Media Campaign, a program of the Office of National Drug Control Policy. ATI informs and inspires teens to reject illicit drugs via TV, print, Internet, and local radio advertising – and, most importantly, partners with community organizations and youth to promote the health and wellness of teens around the country and world.

ATI is a community OF teens, FOR teens, It’s about making positive decisions to live above negative influences like drugs and alcohol use.

Every teen’s life is filled with pressure, the goal of ATI is to empower teens to stand up to the negative pressures they encounter daily. Research shows that when teens chose to live a life Above the Influence they are better prepared to stand up to those negative pressures. This campaign is not about telling teens how to live, it is about helping teens make choices in line with their future ambitions and the life they desire for themselves.

Teens know ATI.
They understand it.
And they EMBRACE it.

The Office of National Drug Control Policy's (ONDCP) Above the Influence Campaign hit the one million mark on Facebook, which is a testament to how teens have embraced this campaign. ATI recently won the Silver Effie Award for its work. Unfortunately, bad news came on the heels of these major successes as Congress cut funding to the national Above the Influence Campaign totaling nearly 14 million dollars.  This funding cut was effective immediately and has a ripple impact on youth across the nation and world!

As a community anti-drug coalition, the Kent County Prevention Coalition (KCPC) achieves its mission through people, partnerships and passion.  The adage, Engaging an entire village to relieve a local condition, parallels the KCPC's leadership and public health approach to preventing and reducing underage substance use in Kent County.

This loss of funding definitely impacts Kent County youth at the local level.  The national ATI media campaign of the White House Office of National Drug Control Policy has wholeheartedly supported the work of the KCPC and has advanced prevention efforts in West Michigan.  Resources from this partnership have supported initiatives like the 2012 KCPC ATI-Kent County Youth Summit serving nearly 700 West Michigan youth, Red Ribbon Week initiatives within Grand Rapids Public Schools, ATI-Kent County days with Kent County Probations, area faith communities, youth coalitions in Montcalm, Barry, Gratiot and Macomb Counties, community festivals and MORE!  Kent county know firsthand that PREVENTION WORKS AND ATI MATTERS!

Whether it's local activities, the national ATI website, commercials on popular teen networks like MTV and BET, or the ATI Facebook page, Above the Influence is a crucial social media haven for the promotion of teen health and wellness.  ATI has created a national culture that makes positive decision-making cool and peer-to-peer driven!  ATI speaks to teens and creates a place where teen voices can be heard, validated and strengthened.  WE NEED YOUR HELP!  Join The Kent County Prevention Coalition in letting lawmakers know that ATI is vital to the health and wellness of community youth!

The KCPC's greatest work to-date has been the mobilization of thousands of community youth via its own ATI-Kent County brand.  The partnership of national has empowered communities across the nation to localize the brand and address local conditions.

PLEASE JOIN THE KCPC in advocating for reinstated funding for the ONDCP’s Above the Influence Campaign so that they can continue to steer this impactful campaign that has been masterful in its ability to educate, equip and empower community youth across the nation!


Kent County Prevention Coalition Grand Rapids, MI kcpreventioncoalition@gmail.com


Share for Success