JooMo Ltd have sent an Open Letter to Sir Richard Branson highlighting the appalling corruptibility and inadequacies of the existing PitchToRich Voting system.

Many inspiring, creative and innovative businesses that have the potential to be the driving force of the new British economy are failing to qualify due to this unfair, unjust and self-defeating voting system.

We call on Sir Richard Branson to make a full statement about

1) The integrity of the existing voting system

2) The reasons why it was configured in its current form (including any 'Lead Generation' usage of 'Voters' email addresses by Virgin Group)?

3) If it is to be improved in the future, and if so, how?

As things stand, the voting system brings into to question the ethics, integrity and reputation of the Contestants, the Virgin Group, and unfortunately Sir Richard himself...