Open Letter From Star Wars Collectors to Hasbro
I know all of us don’t see eye to eye on most things, but I believe we all strive for one: Quality
I don’t want this discussion to be about Super Articulated vs. Five Points of Articulation, or 3.75” vs. 6”, or even poor paint vs. detailed paint. This discussion is about building pride within our community and voicing our opinion on what we as collectors want.
Yesterday (August 20th, 2015), Hasbro’s The Force Awakens catalog was leaked. From what the collector community has grasped from these photos, Hasbro has turned The Force Awakens movie into a “cash grab” instead of a chance to build a new generation of Star Wars collectors. This lack of pride on what Hasbro can produce is insulting to the loyal collecting community that has held the brand up through the thick and thin.
We as collectors need to have our voices heard and to stand unified about what we believe in. We are not shouting for one thing or another, we are shouting for Hasbro to actually look at how big of a ripple this poor quality product will have on the Hasbro and Star Wars brand. We as a community can not let Hasbro destroy the Star Wars line that has been running strong since the Original Trilogy. We need to tell Hasbro we will not stand for this quality, this disrespect, or this narrow minded penny counting marketing strategy. Hasbro has to know how much we care, and how much loyalty they will lose. We need them to understand how unacceptable The Force Awakens toy line is, no matter what the bottom line is.
As a Star Wars collector, I hope you sign this petition so we can focus our voice into one. Hasbro needs to understand how much of an impact this misstep has on the Star Wars brand as a whole and how much they will lose because of it.