Winning the bid for London 2012 was a significant achievement, and one that we should all be proud of. In order to make it successful, the whole country needs to be behind it - not only supportive of the ethos of the games, but proud of it\'s emblem, which will be used to promote it around the world during the coming years. When people think about the games - indeed London itself - it is this symbol that will spring to mind. On June 4th, the emblem for London 2012 was unveiled, and no matter how much marketing-speak accompanies it, no matter how much they urge us to be supportive and proud, we cannot disguise the disappointment that