When I started working in college sports media, I realized something that I hadn’t paid much attention to before.

Who gets photographed?
 Who gets featured on social media?
 Whose highlights get posted?
 Whose stories get told?

Too often, the answer isn’t women’s teams.

Female athletes train just as hard, compete at the same collegiate level, and represent their schools with the same dedication. Yet they continue to receive less media attention than men’s sports. That means fewer opportunities to grow their fan bases, attract sponsorships, build personal brands, and inspire the next generation of athletes.

The good news is that this is a problem social media can actually help solve.

Athletic departments no longer depend only on television networks or newspapers to decide which athletes are visible. Every Instagram post, TikTok, game recap, photo gallery, or player spotlight is an opportunity to showcase talented athletes who have historically received less attention.

Visibility matters.

The more people see women’s sports, the more likely they are to attend games, support teams, share content, and recognize the incredible athletes competing every week.

I’m asking college athletic departments to commit to:

• Equal promotion of women’s and men’s teams across official social media accounts.
• More game highlights, interviews, and behind-the-scenes content featuring women’s sports.
• Consistent photography and video coverage throughout every season.
• Equal storytelling opportunities for female athletes.
• Public reporting on how athletic social media coverage is distributed across teams.

This isn’t about taking attention away from men’s sports.

It’s about making sure talented female athletes receive the visibility they’ve earned.

Social media has changed who gets to tell stories. Let’s use that power to make college athletics more representative of everyone who competes.