XBL gold membership is a paid for subscription that millions of gamers around the world shell out for every year to play their favourite games and communicate online with their friends. PREMIUM SERVICES DO NOT INVOLVE ADVERTISEMENTS. Recently, Microsoft developed a new dashboard, doing nothing major but adding more panes. More panes for what? You guessed it, advertisements. I'm sick to death of having to pay for a membership and still being bombarded with constant money making schemes by money hungry corporate's. Silver membership, fair enough because it's not paid for therefore can be capitalized.