Raising awareness: They are pretty careful about who gets to put ads up in the Toronto subway system, and animal rights activists usually don't make the cut. But through September and October, subway riders have come face to face with a powerful campaign to convince people that if they like cute kittens and puppies, then they shouldn't be eating chickens and pigs. Kimberly Caroll, an organizer of the campaign says: Pigs, cows and chickens are remarkable beings,” says campaign spokesperson Kimberly Carroll. “Cows will walk for miles to reunite with a calf after being sold at auction. Pigs have intelligence beyond that of a 3 year-old human. Chickens mourn the loss of their loved ones. We hope that in connecting with these animals and the grievous suffering that is behind every burger, omelette, and hot dog, people will be motivated to make more compassionate food choices. I was surprised that the campaign got approved at all; Kimberly explained: We ran a similar campaign back in 2009 on the TTC at about a quarter of the size of the current one. At that point the ad had to go through various levels of approval while we waited on pins and needles, but it was approved! This time around, it seems there were no concerns. We've been very impressed with the TTC for this. We believe this is the first animal rights campaign to run on the TTC. Please get others to sign if they're ready to go vegan today.

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