As said on Infowars.com: Whole Foods engaged is engaged in false advertising The definition of “false advertising” is: …the crime or tort of publishing, broadcasting, or otherwise publicly distributing an advertisement that contains an untrue, misleading, or deceptive representation or statement which was made knowingly or recklessly and with the intent to promote the sale of property, goods, or services to the public. A question, then: Is Whole Foods making untrue, misleading or deceptive statements with the intent to promote the sale of goods to the public? Absolutely. Without question. The claim emblazed on the front of the Whole Foods stores, as proven in this Infowars video, says, “NOTHING ARTIFICIAL, EVER.” And yet the company openly admits to selling an entire array products in its stores which contain artificially-modified ingredients such as GM corn. So how are artificially modified grains not artificial? It doesn’t add up. The marketing claim is false. GMOs are artificial You might wonder, “What’s the definition of artificial?” Here it is from Dictionary.com: Artificial: made by human skill; produced by humans (opposed to natural) And what, you might ask, is the definition of GMO? Genetically modified organism: an organism or microorganism whose genetic material has been altered by means of genetic engineering. “Altering” the DNA of an organism is, by definition, artificial (i.e. not natural). “Engineering” the DNA of seed is accomplished by human skill, hence it is “artificial” in the same vein as “artificial color” or “artificial flavor.”