$82K UH LOGO

The University of Hawaii is about to have a new logo, one that costs $82K of public money. Led by Paul Costello, Vice President for External Affairs and University Relations, the project of creating a new UH logo began in Spring 2002. Recently, the two finalist logo designs were unveiled to the public. They are available for viewing online at http://www.hawaii.edu/ur/brandesign.htm. While Costello stated in a 04/08/03 Ka Leo article that the logo has received \"enthusiastic support across the 10 campuses,\" many members of the UH community have openly criticized the two proposed designs. To the logo critics, Costello responded simply,

Sponsor

concerned members of the UH community and citizens of Hawaii

Links

Petition to Retain the Current UH logo (2,080 signatures as of 05/02/03) http://www.petitiononline.com/logo/ 05/01/03 Ka Leo Article http://www.kaleo.org/vnews/display.v/ART/2003/05/01/3eb0ca61dfb2a 04/30/03 Honolulu Advertiser Article http://the.honoluluadvertiser.com/article/2003/Apr/30/br/br01p.html 04/24/03 Honolulu Advertiser Article http://the.honoluluadvertiser.com/article/2003/Apr/24/ln/ln01a.html 04/08/03 Ka Leo Article http://www.kaleo.org/vnews/display.v/ART/2003/04/08/3e928da3e8c6ain_archive=1

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    3 years ago State: Illinois
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    Tiffany Taira, United States

    11 years ago State: HI
    Country: US
    Comments: I feel those logos are totally rediculous. There is no way that those logos should represent the University system. For one, the logo with the H and other design in it looks like a gong or a design from the Mortal Kombat video game, as for the other, what is that We aren't a school that teaches surf lessons. What's so wrong with the seal we have now At least that looks like something of what a school seal should be of, something of higher excellence and also the state motto included. I wouldn't pay a dime for those logos and yes we all have an opinion but when it comes to $82,000, it's more then just an opinion. We students have almost no say in what goes on with the University, even though we are the ones who make up the University, somehow everyone forgets this. Getting back on subject, the logo should not pass, it's absolutely horrid and as an art major I was appauld to hear that no one even consulted with any of the art/design dept with the design. Does this mean our own school does not believe in the students and their abilities if we are striving for higher excellence, it would be nice to know that our school has faith in what it can produce. I think it's a slap in our face. I have no more to say about this.
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    Linda Aas, United States

    11 years ago State: HI
    Country: US
    Comments: Stick with the old one. Shame for not using local artists!!!!
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