Merino wool socks are awesome. And kids deserve to wear this awesomeness just as much as adults. And kids want to wear awesome merino socks for more than skiing and hiking. Kids enjoy wearing great socks to school and for team sports too...even in warm climates! Even where it's hot and humid, high quality merino socks are appreciated once folks realize how soft they actually are and how wonderfully they naturally wick away moisture. And if more people knew about the quality of TEKO wool socks, they would see that the quality is absolutely worth the price!