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On May 9, 2007, Rupert Murdoch, CEO of News Corp. which owns and operates Fox News Channel announced that his company will join the fight to reduce greenhouse gas emissions.

Murdoch stated: "Climate change poses clear, catastrophic threats. We may not agree on the extent but we certainly can't afford the risk of inaction..."

The first thing Murdoch and News Corp. can do to show that they are truly committed to fighting global warming is ending its reporting of misinformation about the science behind global warming.

For example, Steve Milloy (aka. "The Junkman") is a regular Fox News columnist and tireless campaigner in the war against climate science. A quick read of Milloy's website and you will find the usual laundry list of scientific claims that have long been dismissed by the scientific community -- the experts in the field of climate science.

Check out Milloy's site www.junkscience.com to see for yourself.

Milloy was at one point the director of an organization called the Advancement of Sound Science Coalition (TASSC), which by many is considered the grand-daddy of modern industry front groups. TASCC cut its teeth on the war against tobacco smoke and later expanded into other areas like global warming.

News Corp. CEO, Rupert Murdoch stated that: "Our audience's carbon footprint is 10,000 times bigger than ours ... Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months."

We would suggest one of the first big steps would be to ensure quality coverage of science issues like global warming.

Offer viewers the real scientific story.

That is not to say that other scientific opinions should be somehow censored, but instead there should be effort put into ensuring that these other opinions represent the current scientific thinking on the issue of global warming.

The public deserves the best media coverage possible on this issue, so we can make informed decisions and separate the "spin" from the truth.

If Rupert Murdoch is true to his words and is committed to real action on global warming, then he will throw the "junk science" off Fox News.

This petition will be forwarded to News Corp. once we have 1,000 signatures - so sign up, email it to your friends and ask them to email it to their friends.

5 minutes of your time could really make a difference in ensuring quality news coverage on the most important issue we are facing today.

Check out www.desmogblog.com for more on the battle against global warming science misinformation.

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Petition sponsor

DeSmogBlog exists to clear the PR pollution that is clouding the science on climate change.

An overwhelming majority of the world’s climate scientists agree that the globe is warming - the world's climate is changing - and that the indiscriminate burning of fossil fuels is to blame. We know that the risks are incalculable and, increasingly, we understand that the solutions are affordable.

Unfortunately, a well-funded and highly organized public relations campaign is poisoning the climate change debate. Using tricks and stunts that unsavory PR firms invented for the tobacco lobby, energy-industry contrarians are trying to confuse the public, to forestall individual and political actions that might cut into exorbitant coal, oil and gas industry profits. DeSmogBlog is here to cry foul - to shine the light on techniques and tactics that reflect badly on the PR industry and are, ultimately, bad for the planet.

For more on us, you can click here for co-founder Jim Hoggan's manifesto "Slamming the Climate Skeptic Scam."

The DeSmogBlog team is led by Jim Hoggan, the president of the public relations firm James Hoggan & Associates. Over the past two decades, Jim has earned a reputation as one of Canada’s leading public relations professionals. Jim believes that integrity and public relations should not be at odds – that a good public reputation generally flows from a record of responsible actions. His client list includes real estate development companies, high tech firms, pharmaceutical, forest industry giants, resorts and academic institutions. He is also the Chair of the David Suzuki Foundation and a Trustee of the Dalai Lama Centre for Peace and Education.

The DeSmogBlog team is especially grateful to our benefactor John Lefebvre, a lawyer, internet entrepreneur and past-president of NETeller, a firm that has been providing secure online transactions since 1999. John has been outspoken, uncompromising and courageous in challenging those who would muddy the climate change debate, and he has enabled and inspired the same standard on the blog.

Editorial Assistance on the blog is provided by renowned author Ross Gelbspan and by Richard Littlemore, an award-winning science and magazine writer, a speechwriter and a senior counsellor at Hoggan. Kevin Grandia oversees the project as a whole, Darren Barefoot manages the online aspects, and both make valuable contributions to content.

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www.desmogblog.com/
http://digg.com/environment/Si...

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