It is disgusting the way retailers exploit Easter and have easter eggs on the shelves 10 weeks before easter. It is not fair to the families that have to go shopping with their kids and have their kids see the easter eggs and ask when easter is and ask for easter eggs constantly for ten weeks. The supermarkets already have enough little traps around the store for kids to see and ask for and force us to spend our money on rather than put up with childrens tantrums in public. We the undersigned request that retail giants like Woolworths, Coles, Kmart and Big W stop this money grubbing practice and place easter eggs on the shelves no earlier than 4 weeks before easter commencing in 2014.