Many of the markets that Academy Sports + Outdoors target are more inclined to those of the active and adventurous nature. Markets that range from hiking, camping, fishing, hunting, and a variety of sports. Not only does ASO target those being more involved in these activities, but they also market the fashion side of it all. Who better to assists these individuals then ASO's own team, its own voice. Currently, the work polos are a great current attire. They can be best described as athletic polo shirts. However, there is one item of the entire ensemble that does not properly describe the true nature of ASO. That is the bottom wear of the pants that we must wear. Yes, such pants have a well deserved place int he many professional careers, but ASO is not like any other career. ASO is a massive family tree, and each store a branch. Upon those branches are the leaves that represent each member of ASO, for they are one team; one voice.