You are being insulted. Daily. Commercial TV and the advertising industry believe that by TURNING UP THE VOLUME during television advert breaks, they will make you spend money. I know you\'re not that stupid. You know you\'re not that stupid. Seems the only people who DON\'T know it are the TV companies. Now I could live with a TV company thinking I\'m stupid. What I can\'t tolerate is having to leap for the remote every ad-break, so I don\'t wake the kids or annoy the neighbours. Programme makers record at 80% of the maximum permitted level, so that their sponsors can make a bigger impact on your ears. Sign below if you want to be free to choose your own volume setting.