In this campaign, we are hoping to appeal to different age groups in a way which will benefit all of them. We are anticipating for this campaign to transform the heart of East London and to particularly inspire a generation of young people to take part in local volunteering, cultural and physical activity. The campaign hopes for to deal with sporting, entertainment and cultural content: focusing mostly on youths who want a stage to perform and show off their talent. This will present entertainment for the local people and also a place for performers to learn and explore more skills. As well as giving people the chance to improve on their ability; this campaign hopes to introduce new sports to people interested and also deprived. This will make sure most local people are not at a disadvantage and will give people a chance to participate in a range of activities and sports. Not only will it try and keep the society fit and healthy, our campaign will also make sure that entertainment is provided. We will try to include cultural festivals and celebrate it together with the community. This will also give a sense of unity and community cohesion.