Samson SOBOYE is a Shoreditch original and the only black retailer on Calvert Avenue. SOBOYE has brought us a unique lifestyle experience for the last 13 years. He had weathered a monumental recession and brings warmth, humour and love to the area. SOBOYE supports small entrepreneurs and represents over 15 African countries. For a third year he has been a main contributor to The African Street Style Festival in Calvert Avenue. Shoreditch is starting to lose it's identity as rents increase and international chains take over. Tower Hamlets please continue to support the independent retailer and allow Samson Soboye to remain on Calvert Avenue for many years to come .