People use lots of water for drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, etc. The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.

• The production of one kilogram of beef requires 16 thousand litres of water.
• To produce one cup of coffee we need 140 litres of water.
• The water footprint of China is about 700 cubic meter per year per capita. Only about 7% of the Chinese water footprint falls outside China.
• Japan with a footprint of 1150 cubic meter per year per capita, has about 65% of its total water footprint outside the borders of the country.
• The USA water footprint is 2500 cubic meter per year per capita.
• The Indian water footprint ist 980 cubic meter per year per capita, with just 2 % of its total water footprint outside the borders of the country.