"We want Mountain Dew Pitch Black offered annually, during the months of September and October. We demand that it always look spooky. We’d be a-okay with the addition of pumpkins to the label design. Adhere, and we will buy. We will buy and buy and buy. We will purchase enough Pitch Black to create a new arch-nemesis for the Pacific Ocean." We want Pitch Black to return every year. We want Pitch Black to be available between September and October. We want Pitch Black to retain it's original spooky/shocking appearance. (We want Pitch Black available worldwide so that others may rejoice in it.)