The radio spot is officially off the air and I honestly still feel a bit jittery about it all because corporate giants never usually apologize for anything. It is wild to see that kind of shift happen simply because we refused to stay quiet while they spread those awful stereotypes …
May 15, 2012
Final supporters
Recently, McDonald's aired a highly controversial radio ad in which it was stated that trying the restaurant's new McBites was "less risky" than petting a stray Pit Bull. Listen to the radio spot here: http://youtu.be/SAEg0WsRz64
While we know that ANY stray dog should be approached with caution, singling out the "stray Pit Bull" as the one to avoid contributes to the all-too-familiar vilification of this breed that we love so much. The American Pit Bull Terrier is one of the world's most misunderstood dog breeds, feared for a negative reputation that has been proven time and time again to be undeserved. Myths and the perpetuation of those myths has caused the Pit Bull to be one of the least adopted breeds, causing them to have some of the highest rates of euthanasia in local shelters.
We are also saddened to hear that this is not the first time McDonald's has unfairly targeted our breed. In 2011, a Ronald McDonald House in Florida denied a Certified Therapy Dog (and Canine Good Citizen) access to their program simply because Buster Blue is a Pit Bull.
Pit Bull rescues struggle to battle the Pit Bull's maligned image day in and day out, while trying to find homes for the dogs that they rescue. Ads like the one that McDonald's ran, are reckless and only serve to force a crushing blow to the image of the American Pit Bull Terrier, further contributing to their low adoption rates, abuse, and neglect.
The undersigned are requesting that McDonald's use its worldwide reach to make a difference for all the Pit Bulls that have been victims of a bad reputation that they neither earned, nor deserve. We want McDonald's, a family company that many of us have loved and grown up with, to take a stand for family values - because those of us that love our Pit Bulls consider them family. We'd like McDonald's to right this wrong by airing a commercial that shows the American Pit Bull Terrier in a positive light. If you need any actors, the shelters and rescues are chock of full of lovable characters that would love to ham it up for the camera.
McDonald's - you have offended us and lost our business. Consider this petition as an opportunity to possibly win our business back.
Updates
February 7, 2012
I honestly cannot believe a thousand people have already signed this because it feels like just yesterday I was sitting here so angry at that radio ad and thinking nobody would even care. It really warms my heart to see so many dog lovers showing up for these pups who just need a fair shake and some kindness for once.
Reached 1,000 supporters
February 7, 2012
February 6, 2012
I checked the screen and we are so nearly at the thousand mark which just blows my mind because I was just venting by my keyboard when I started this. If everyone here could grab just one other person who loves these misunderstood sweethearts to look at this right now we would hit that milestone before the day is out and really show them the size of our community. It gets frustrating how they keep painting this breed into a corner but look at us moving the needle.
Reached 100 supporters
February 5, 2012
6 Comments
Seriously? How unprofessional can you get. Pit bulls are some of the most loyal dogs out there and people like you are the problem.
DONE with mcdonalds. so tired of the breed discrimination. these dogs are sweet hearts!!!!
My pit is the biggest baby ever. He literally sleeps with my toddler every night. McDonald's needs to educate themselves before running these trash ads.
im sick of people treating pits like monsters. they are just dogs like any other breed. shameful.
my pibble is a service dog so this is just plain offensive. never eating mcdonalds again.
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The radio spot is officially off the air and I honestly still feel a bit jittery about it all because corporate giants never usually apologize for anything. It is wild to see that kind of shift happen simply because we refused to stay quiet while they spread those awful stereotypes …
May 15, 2012
Final supporters
Recently, McDonald's aired a highly controversial radio ad in which it was stated that trying the restaurant's new McBites was "less risky" than petting a stray Pit Bull. Listen to the radio spot here: http://youtu.be/SAEg0WsRz64
While we know that ANY stray dog should be approached with caution, singling out the "stray Pit Bull" as the one to avoid contributes to the all-too-familiar vilification of this breed that we love so much. The American Pit Bull Terrier is one of the world's most misunderstood dog breeds, feared for a negative reputation that has been proven time and time again to be undeserved. Myths and the perpetuation of those myths has caused the Pit Bull to be one of the least adopted breeds, causing them to have some of the highest rates of euthanasia in local shelters.
We are also saddened to hear that this is not the first time McDonald's has unfairly targeted our breed. In 2011, a Ronald McDonald House in Florida denied a Certified Therapy Dog (and Canine Good Citizen) access to their program simply because Buster Blue is a Pit Bull.
Pit Bull rescues struggle to battle the Pit Bull's maligned image day in and day out, while trying to find homes for the dogs that they rescue. Ads like the one that McDonald's ran, are reckless and only serve to force a crushing blow to the image of the American Pit Bull Terrier, further contributing to their low adoption rates, abuse, and neglect.
The undersigned are requesting that McDonald's use its worldwide reach to make a difference for all the Pit Bulls that have been victims of a bad reputation that they neither earned, nor deserve. We want McDonald's, a family company that many of us have loved and grown up with, to take a stand for family values - because those of us that love our Pit Bulls consider them family. We'd like McDonald's to right this wrong by airing a commercial that shows the American Pit Bull Terrier in a positive light. If you need any actors, the shelters and rescues are chock of full of lovable characters that would love to ham it up for the camera.
McDonald's - you have offended us and lost our business. Consider this petition as an opportunity to possibly win our business back.
Updates
February 7, 2012
I honestly cannot believe a thousand people have already signed this because it feels like just yesterday I was sitting here so angry at that radio ad and thinking nobody would even care. It really warms my heart to see so many dog lovers showing up for these pups who just need a fair shake and some kindness for once.
Reached 1,000 supporters
February 7, 2012
February 6, 2012
I checked the screen and we are so nearly at the thousand mark which just blows my mind because I was just venting by my keyboard when I started this. If everyone here could grab just one other person who loves these misunderstood sweethearts to look at this right now we would hit that milestone before the day is out and really show them the size of our community. It gets frustrating how they keep painting this breed into a corner but look at us moving the needle.
Reached 100 supporters
February 5, 2012
6 Comments
boycotting mcdonalds to support our bully breeds. how dare them insult or bullies who our our family members!!!!!
Seriously? How unprofessional can you get. Pit bulls are some of the most loyal dogs out there and people like you are the problem.
DONE with mcdonalds. so tired of the breed discrimination. these dogs are sweet hearts!!!!
My pit is the biggest baby ever. He literally sleeps with my toddler every night. McDonald's needs to educate themselves before running these trash ads.
im sick of people treating pits like monsters. they are just dogs like any other breed. shameful.
my pibble is a service dog so this is just plain offensive. never eating mcdonalds again.
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boycotting mcdonalds to support our bully breeds. how dare them insult or bullies who our our family members!!!!!