As publishers, writers and readers of books from independent and small presses, we encourage you to rethink your links. At a time when the independent media is mourning the loss of neighborhood bookstores and bemoaning the corporate marketing imperatives of big-house publishing, it seems some simple actions for moving book culture toward a brighter future are being overlooked: An overwhelming majority of independent media sources do not link from their online book reviews and book-related articles to publisher’s websites. Yet, such links would be the surest, easiest path to changing the culture of book-buying while supporting the independent presses working hard to make such books available. By linking from book reviews and related articles to the relevant publishers you would be leading the charge in educating the public about the importance of small and independent publishing, while also helping your readers informed choices as consumers of independently-published literature. By linking to the publisher you’ll ensure that your readers make stronger connections between the books they read and the publishers who shepherd these books — and others like them — into the world. It is the publisher that knows the best way for readers to acquire the book, and more than likely this will also be the best way for readers to support the independent presses they depend on. Largely free of misrepresentations of the author’s intentions, and devoid of informational errors regarding the book’s publication, release, distribution, and availability, the publisher’s website is the most trustworthy and accountable source of information about the book your reader is looking for. The publisher’s website also brings your reader into a world of related reading, and as a participant in communities of other small and independent presses, the publisher can serve the reader as a gateway into these communities. Independent publishers and small presses spend scarce staff time and resources on maintaining their websites with up-to-date information about their authors’ books and live appearances. Moreover, their pages often link back to you — the independent media sources that review their books. Let’s work together to make sure that the go-to webpage for any book is, first and foremost, the publisher’s webpage. The independent media can and should have a mutually beneficial relationship with independent publishers. We hope you’ll consider this as a friendly call to action.