No Digital Billboards in Oceanside

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The Petition

To Mayor Jim Wood and the Oceanside City Council:

We are asking you to ban Digital Billboards in the City of Oceanside, which are being proposed as part of a revised sign ordinance by the Oceanside Planning Commission. Here is a summary of the reasons: 

1. Digital billboards are a distraction to drivers and pose a serious risk of causing accidents and injuries on our highways. 


2. These types of billboards add significantly to visual blight, tend to dominate the visual environment, and are not consistent with the character of Oceanside and coastal North County.


3. There is a potential for reduced property values in areas where these signs are located due to a degraded visual environment.


4. Digital displays can have a negative impact on the quality of life for nearby residents due to light intrusion, especially at night.

Digital Billboards 

    These brightly lit electronic billboards have the potential to create driver distraction on our highways thus leading to more accidents. There are many studies to this effect with supporting data (see reference below). ANY possible distraction to motorists is unacceptable and should be banned. There is absolutely no justification for putting individuals and families at risk by allowing these billboards.    

    Additionally, these huge signs with their ever changing images and messages are a visual blight. Cities are judged by their aesthetics among other things and digital billboards in Oceanside are not consistent with our beautiful coastal environment. Oceanside's action here will also affect other cities in North County as we all use common highways. 

    Finally, there is also a potential negative impact on property values and economic development in affected areas, as well as negative quality of life issues associated with digital billboards including light intrusion into residences.  This can disturb sleep, impact relaxation and have other health effects. 

A full report on these and other issues regarding digital signage, prepared by The Los Angeles Department Of City Planning, can be examined at: 

http://banbillboardblight.org/wp-content/uploads/2010/08/Revised-Sign-Ordinance-Staff-Report.pdf 

 Most relevent are pages 10-18 and page 24.

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